The Importance of Tradeshow Packages
We are only a few months into the New Year, and that means with a new year comes a new series of tradeshows. It doesn’t matter what your company does, or how well they do it, in my opinion, all trade shows are the same. There are always too many people, too much information, and numerous other companies that are doing the same thing that you do. So as a company, how do you separate yourself?
Well at How 2 Media our job is to help businesses like yours stand out above your competition. We do this through looping DVD’s, corporate videos, commercials, YouTube Video spots, etc. Videos like this are competitive for four reasons:
Video is Attention Grabbing: People respond to visual cues and that’s how they will remember your organization. It’s also a powerful branding tool. By using video you are helping to convey a message that would be lost if you were providing purely text or conversation. It’s like you are giving your product an emotional and visual attribute.
Tradeshow Videos are designed for Quick Impact: A Tradeshow can be overwhelming, especially when there are too many people browsing your booth at one time. Since, it’s impossible to talk to everyone at once, videos are a good way to create awareness about your product without neglecting any particular customer.
Trade Shows are Expensive: It’s important to make sure you are utilizing your marketing dollars in every way possible. Tradeshow videos are one of the few ways you can differentiate yourself from the competition. Chances are that the conversation the customer has with you is a conversation that they just had with your competitor. Unless you blow them away with your sparkling personality and a whimsical joke, a video will be what stands out at the end of the show.
Our job is to maximize marketing dollars and help companies stay ahead of their competition. These types of videos are what we live and breathe!