AdWords™ & Remarketing
Pay per click advertising an incredibly effective vehicle with pay per click campaign management. Public Relations Done Right is a Pay Per Click Management Company specializing in Pay Per Click Campaign Management.
Pay Per Click Management Company
Paid Search Marketing Management Services
Pay per click advertising (PPC) is an incredible vehicle alone or in conjunction with organic search engine optimization. A multifaceted approach to effective pay per click campaign management is essential for optimal results and to ensure costs are minimized. Our job is to write compelling, actionable ads; deliver impressive click through rates and conversions, all while carefully monitoring your budget.
With that being said, we are not in the business of making promises we can’t keep. We work hand in hand with our clients to set realistic expectations based on budget, number of managed keyword phrases, average cost per keyword and finally degree of competitiveness of each phrase. Similarly we define goals and determine how best to attain a solid return on investment.
Pay Per Click Advertising Explained
Pay Per Click Advertising Truth # 1: A PPC monthly allocation of $2,000 is equivalent to $66.67 per day. The benefits of pay per click advertising with an average cost per click of $1.00, your daily budget will ‘buy’ 67 clicks. A modest 2% conversion rate will deliver 1 conversion (action) per day.
Pay Per Click Advertising Truth # 2: Studies indicate higher conversion rates are achieved with targeted, niche keyword phrases than high search volume phrases. This is due in part because potential customers are typically deeper in the purchase cycle when niche phrases are used.
Pay Per Click Advertising Truth # 3: The quality of a Website landing page is equal to or perhaps greater than the pay per click advertising itself in terms of conversion potential. The right keyword in conjunction with a well written ad will drive visitors however the likelihood of a conversion taking place decreases proportionally with landing page quality (or lack of quality in this example).
Listed below are just a few of the ongoing requirements for proper pay per click campaign management. If you are considering the implementation of a pay per click advertising consider this…. Who will be responsible for the following areas in your organization if you don’t use a pay per click management company.
- Strategic Pay Per Click Campaign Management and Plan Development
- Ongoing ad creative development and re-development (A/B testing)
- Coordination of the pay per click advertising, with other marketing channels (cross channel marketing)
- Coordination of the Website development, technical and SEO teams to deliver engaging landing pages
- Ongoing Pay Per Click Campaign Management, Assessment and Analysis
- Data Mining Analysis
- Remaining up to date with the ever changing search engine requirements
- And more….
The Public Relations Done Right can provide the Internet marketing services your company cannot manage alone…