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Search Engine Optimization (SEO) & Local Advertising

How 2 Media Search Engine Optimization (SEO) & Local Advertising

Search Engine Optimization (SEO) & Local Advertising

Posted By how2media

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Local Search Engine Optimization Services

LOCAL SEO SERVICES ARE NOT JUST ABOUT RANKING….

There are complexities to building and maintaining a comprehensive and effective search engine optimization service program.
There are complexities to building and maintaining a comprehensive and effective search engine optimization service program.

There are complexities to building and maintaining a comprehensive and effective search engine optimization service program. To initiate a successful local search engine optimization services, a company must understand SEO is a deliberate science. Strategic planning, keyword research, technical aspects and content must all be in sync. SEO has to be ingrained at every level. Offline, online, performance data, marketing and technical departments need to understand what their ongoing responsibilities are to ensure our ongoing local search engine optimization services are a success.

Businesses need to understand SEO is not something you can ‘buy.’ A Fortune 500 company shares the same struggles as a small vendor given that search engines do not deliver results based on the size of the company, but rather the ‘wealth’ of information presented. Successful search engine optimization service programs are never finished. Campaigns can always be improved, content should be continually modified, product or service offerings change as does the direction of a business. a search engine optimization service program is a long term project and investment, but when conducted properly yields commanding and desirable results.

Organic Search Engine Optimization Services

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).

Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

What does Organic Search Engine Optimization (Organic SEO) mean?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.

Sites using organic SEO in the truest sense will be much like organisms, meaning they will grow, expand and adapt over time in response to readers’ desires.

The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.

Organic SEO can be achieved by:

  • Optimizing the Web page with relevant content
  • Spreading links pointing to the content
  • Incorporating keywords, metatags and other types of tag attributes

Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of organic SEO include:

  • Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
  • Again, due to the content relevancy, the search engine results will last longer.
  • Builds greater trust among the users
  • Very cost-effective when compared to paid listings

It is critically important for companies to set realistic expectations based on the effort they too have to put forth. Optimization involves the support of the entire team… our team and yours yours…

Listed below are just a few of the ongoing requirements for a successful local search engine optimization services program. If you are considering the implementation of a local search engine optimization services program consider this…. Who will be responsible for the following areas in your organization?

  • Strategic local search engine optimization services plan development National SEO too
  • Content development and re-development
  • Coordination of search engine optimization service program with other marketing channels (cross channel marketing)
  • Coordination of the Website Design, technical and SEO teams
  • Ongoing Campaign analysis
  • Ongoing Campaign Modifications
  • Cross channel analytical performance measurement
  • CRM implementation
  • Remain abreast with the ever changing search environment
  • Remain abreast with the latest technologies

How2Media can provide the Internet marketing services your company cannot manage alone…

Call us today at 561-702-3458 or email marketing@how2media.com for a free consultation and to start on the road to more qualified business leads and increased revenue.

  

Local Search Engine Optimization Services

The Local Section™ & Google Maps™ section of Google is the most economical, yet the least sought after section of Google advertising. This is what Google refers to as the “Magic 7,” or seven businesses in the searcher’s vicinity that Google has picked out to recommend.  Unlike, AdWords™ and SEO, this is not a monthly investment.

There are complexities to building and maintaining a comprehensive and effective search engine optimization service program.
There are complexities to building and maintaining a comprehensive and effective search engine optimization service program.

Search Engine Optimization (SEO)

SEO is the process of driving traffic to your website. For a company to show up in the SEO section, Google analyzes the page content, the authority of your website, and the quality of other pages that link to your website. All of the major search engines use some form of SEO.

SEO Packages Include:
Website Analysis
Keyword Research
Your Competition’s Key Words
Google Analytics
Google Sitemap
There are complexities to building and maintaining a comprehensive and effective search engine optimization service program.
There are complexities to building and maintaining a comprehensive and effective search engine optimization service program.
Directory Submissions
Press Release Marketing
Robot Text
Website Visibility Assessment
Blogging
Photo & Video Sharing
Monthly Reports
Title Tags
White Hat Marketing
Search Engine Ranks
Meta Tags
Image & Hyperlink Research
Checking For Web Content
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