Sizzle Reels Sell the Sizzle without the Steak
As a creative business, How 2 Media understands the importance of properly showcasing one’s work, products, accomplishments, and success stories. In fact we know it all to well since we’ve been showcasing The Worlds Greatest!… Companies for a decade now on our television show. However we can convey your message in a sizzling hot video that’s short sweet and to the point to get the message across in a direct manor.
Sizzle reels—sometimes referred to as demo reels, highlight reels, or promo reels are a critical component of any communication or company portfolio. In many cases, the sizzle reel will be the first thing that your prospective customer will see when evaluating your work, product, or service.
Given this reality, creating a captivating and attention-grabbing video can make the difference between a sale and a lost opportunity. In today’s digitally-oriented world, a sizzle reel becomes a company’s digital business card. How 2 Media is uniquely qualified to produce the best-in-class sizzle reels for companies looking to make that unforgettable first impression.
Give them the Sizzle, but not the whole Steak…
An awesome sizzle reel has many characteristics:
• Telling a story: Cohesively weaving together products, images, videos, performances, and more
• Packing a punch: Keeping viewers transfixed and entertained, wanting to see more
• They are well paced: Creatively blending together snippets of visual data to convey a message
• They are economical: The right balance of content and efficiency. They’re short, sweet and to the point
• They have relevance: Precisely targeting the desired audience. After all, pharma executives are different from fashion executives
• They can be emotional: With a point of view and a defined thematic tone (e.g. inspiring, adventurous, innovative, compassionate, humorous, creative, or traditional)
How 2 Media understands this medium, as our own work needs to be demonstrated and showcased effectively. As such, we have developed a very specialized and proven approach to creating sizzle reels for companies of all types.
Our expert team of editors, composers, designers, animators, writers, and marketers will first become familiar with the client’s work accolades. From this, we determine a tone and point of view that addresses a number of questions:
• What does this company stand for?
• What is the narrative that needs to be woven with these work samples?
• What is thematic chord that links these assets together?
• What will be the proper pace and style?
• Who are the audiences that will be viewing this reel?
• What’s the right tone for the company?
• What is the company selling?
• What company assets should be emphasized?
We select the perfect soundtrack to set the personality of the piece. Then our excellent team of editors weaves together a mélange of your assets in a way that interlaces snippets of work along with creative enhancements to best showcase your accomplishments.
Sizzle reels are ideal for creative service companies (film producers, artists, performers, marketing firms, animators, etc.) and are also used frequently in a host of other industries. We have developed demo reels for verticals including:
• Public Relations
• Technology/Consumer Electronics
In addition to our full range of video production services, How 2 Media also offers a full range of sizzle reel services.
• Powerful, visual marketing tool
• Cost-effective way of attracting new customers
• Stand apart from competition with your professional video presentation
• Relieve yourself of stress while presenting
• Quickly convey your product’s overall aesthetic
Do you want to impress customers in two minutes or less? Let us handle your sizzle reel! Call us at 561-364-2645 or visit our contact page.