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Social Media Marketing Consultants

How 2 Media Social Media Marketing Consultants
Social Media Marketing Consultants Boyton Beach Florida

Social Media Marketing Consultants

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Social Media Marketing Consultation

How2Media is your areas leading social media marketing consultants and social marketing agencies.

Public Relations Done Right is your areas leading social media marketing consultants and social marketing agencies. Believe it or not there is a certain time and place for your social media updating. There is also a limit to how much you should post. Maybe you notice that Facebook is not giving you the exposure you once had or they are limiting your views or impressions. This is because too many posts can be interpreted as SPAM. Websites don't like that and have algorithms to protect against it.
How2Media is your areas leading social media marketing consultants and social marketing agencies. Believe it or not there is a certain time and place for your social media updating

Believe it or not there is a certain time and place for your social media updating. There is also a limit to how much you should post. Maybe you notice that Facebook is not giving you the exposure you once had or they are limiting your views or impressions. This is because too many posts can be interpreted as SPAM. Websites don’t like that and have algorithms to protect against it.

SMM & PPC Package Information

Networks included: Facebook*, Twitter, Instagram, Pinterest, LinkedIn, Google+

*Please note: Facebook must be one of the social networks

PPC is choice of Facebook, Twitter, or LinkedIn – client pays network directly for all advertising

Actions include:

  • Facebook (a la carte – 1 pt/month – includes 3 actions per week)
    • Branded post
      • Custom designed images incorporating your logo
    • Filler post
      • Industry related shares of relevant content
    • Sales post (must include ‘Boost’)
    • As of January 2015, Facebook will not display any sales-based, click-bait type of post in fans’ news feeds; unless the business pays to boost that post.
      • This can include sales, coupon codes, special events, announcements, product descriptions etc.
      • May include links back to the clients website when necessary
      • Boost post (monthly budget discussed with client
        • Includes micro-targeting audience to selected demographic
  • Twitter (a la carte – 1 pt/month – includes 3 actions per week)
  • Tweets
  • Retweets
  • Respond to or converse with industry relevant tweets
  • Follow industry relevant accounts
  • Instagram (a la carte – 1 pt/month – includes 3 actions per week)
  • Branded post
    • Custom designed images incorporating your logo
  • Sales post
    • This can include sales, coupon codes, special events, announcements, product descriptions etc.
  • Follow industry relevant accounts
  • Pinterest (a la carte – 1 pt/month – includes 3 actions per week)
  • Creation of new boards to include
    • ‘Pins’ from clients website
    • ‘Repins’
      • Content from other sources
  • Follow industry relevant accounts
  • Add ‘Pin It’ button to clients website / products
  • LinkedIn (a la carte – 1 pt/month – includes 3 actions per week)
  • Filler post
    • Industry related shares of relevant content
  • Goolge+ (a la carte – 1 pt/month – includes 3 actions per week)
  • Branded post
    • Custom designed images incorporating your logo
  • Filler post
    • Industry related shares of relevant content
  • Join relevant groups
  • Follow industry relevant accounts

Additional Information about advertising:

Please note: All ads are setup under clients’ personal login and all money for ads is paid directly from the client to said network. Mainstreethost charge covers the management and creation of each ad set.

Facebook Ad Campaign Information – (a la carte – 2pts per campaign)

A business post on Facebook only reaches an estimated 6% of your fan base, making advertising with Facebook almost imperative (exposure to the post is increased as fan engagement increases). Facebook has made multiple changes to its algorithm and application platform making it almost impossible for you to gain likes without a PPC ad (November 2014). As of January 2015, Facebook will not display any sales-based, click-bait type of post in fans’ news feeds; unless the business has paid to boost that post.

There are multiple types of ads to choose from to best fit your company’s needs.

  • Boost your posts
    • This ad is specifically designed to increase engagement on your page
    • You may easily boost a post right on your page, as well as ad micro-targeting options
    • Highly recommend for sales-based content (i.e.: Save 10%, check out our new product, etc.)
  • Promote your page
    • Designed to increase Facebook page Likes
    • You may choose between right column ads and ads that are posted directly to the news feed (we prefer the latter).
  • Send people to your website
    • Designed to increase traffic to your website
  • Increase conversions on your website
    • Great for product promotions on ecommerce sites
  • Reach people near your business
    • Perfect for small, local businesses
  • Raise attendance to your event
    • Designed to increase event awareness
  • Get people to claim your offer
    • Perfect for special discounts on ecommerce
  • Get video views
    • Increase engagement and clicks on video advertising

Facebook has an immeasurable amount of data on its users, allowing advertisers the ability to micro-target your specific demographic and target customer easily. How 2 Media will micro-target your audience for the optimal potential reach.

The number of views either ad receives will depend on the monetary amount you pay to Facebook. We recommend spending around $100 on paid ads (during a short span of time), and around $20 on a ‘boost’.  

Twitter Ad Campaign Information – (a la carte – 2pts per campaign)

With over 284M monthly active users, Twitter is the global interest network that brings you closer to people interested in your business. Start reaching these potential customers today with a Twitter Ads campaign.

Select from one of these objectives:

  • Tweet Engagements (e.g., Retweets, favorites, replies)
  • Reach more people and drive conversation        
  • Website clicks and conversions
  • Send people to your site (to purchase, sign up, etc.)    
  • App installs or app engagements
  • Get people to install or engage with your mobile app  
  • Followers
  • Grow your community on Twitter
  • Leads on Twitter
  • Collect emails from people who express interest in your offer          

LinkedIn Ad Campaign Information – (a la carte – 2pts per campaign)

LinkedIn ads work great for business to business conversions. The LinkedIn ad will send people directly to your website and have the ability to appear in a variety of places including the profile page, home page, inbox, search results page and in groups.

Targeting may be based off of the following: job titles, job functions, industry, geography, company size, company name, seniority, age, gender or LinkedIn groups.

Cost per click is estimated between $2.00/$3.00 according to partner.linkedin.com.

Grasping Social Media Marketing to promote your business?

Social Media Marketing is defined by SEOmoz as, “The interaction between a company and individual via digital delivery channels, intended to share commercial content that will lead to a sale and/or be passed along to others.”

Social Media Marketing uses the tools of Social Media to promote a business, product, or service. It’s a unique blend of networking skills (relationships) traditional PR skills, marketing skills (giving customers what they want), and customer service (delivering resolutions to issues).

How2Media can help your business grow by developing a social media marketing campaigns to strengthen your customer relationships and attract new customers as well.  We are here to provide the Internet marketing services your company cannot manage alone…

As Social Media Marketing Consultants we are here to provide you with insight into the what, how, when and where you should be posting. Social Media Marketing Consultants is a company or person that will connect you with affordable yet effective social marketing agencies that we work directly with throughout the course of your social media campaigns.

Social Media Marketing Campaigns 2015 and Beyond…

Many businesses turning to social media marketing campaigns… You may ask yourself  Let’s take a couple of steps

Many businesses turning to social media marketing campaigns... You may ask yourself Let’s take a couple of steps back to better understand why Social Media Marketing Campaigns have surged in popularity over the last few years and have completely taken over and changed the game for good.
Many businesses turning to social media marketing campaigns… You may ask yourself Let’s take a couple of steps back to better understand why Social Media Marketing Campaigns have surged in popularity over the last few years and have completely taken over and changed the game for good

back to better understand why Social Media Marketing Campaigns have surged in popularity over the last few years and have completely taken over and changed the game for good.

Social Websites such as Facebook , YouTube, Google+, Twitter and others came onto the scene several years ago with users between the ages of 12-46.  The popularity of social media sites gained favor among internet business.  Soon thereafter, online and brick and mortar businesses began to see huge profit potential in leveraging social media with Social Media Marketing Campaigns and strategies.

The search for low cost, or no cost advertising vehicles grew as the economy tanked.  It’s no coincidence Social Media Marketing took the front seat ahead of high cost advertising avenues such as Television, Radio, Online banner ads, Trade Shows etc. Social media marketing campaigns and strategies were the answer to all companies problems because they didn’t have to handle customer service in house anymore and they could communicate effectively online and no longer needed to handle customer service on phones.

Blend low cost with high demand, stir in new technologies to better promote communication and potential reach and you have the winning recipe for success.

What are Social Media Marketing Campaigns?

Social Media is defined collectively as a group of digital tools/Websites that enable us to create and share content with others. The Internet’s commanding reach facilitates the dissemination of information between people/groups. Blogs, Social Networking Websites such as Facebook, podcasts, videos and SMS (Short Message System or text messaging) are common forms of Social Media. Many of us have used at least one type of Social Networking vehicle at one time or another while surfing the Internet or on our iPhone or Android smart phones. What differentiates Social Media from older, traditional media is its innate ability to promote and generate a “conversation” or other type of communication. Social Media usage continues to grow at an enormous rate and as such has changed the way we interact with one another, including our customers and clients.

Social networking Websites are used routinely by millions of people and have become part of everyday life. The primary social networking services are those which enable effortless content, photo and video sharing.  Today’s technologies also enable the simultaneous update on more than one medium i.e. update Twitter and Facebook simultaneously.

Twitter Marketing

Micro-blogging sites promote short communication blasts (140 characters or less).  Twitter, the most popular utility enables users to “tweet” or communicate with “followers” directly from a computer or cell phone (just like a text message or an instant message) and receive incoming tweets from those you choose to follow, delivered right to your phone. Twitter effectively combines chat and blogging into one application.

Call us today at 561-364-2645 or email marketing@how2media.tv for a free consultation and to start on the road to more qualified business leads and increased revenue.

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