How 2 Media’s Commercial Advertising Section produces work for advertising agencies, design firms, in-house marketing teams, and ambitious commercial Advertising enterprises of all shapes and sizes.
Commercial Advertising is typically designed to make consumers more aware of people, places or products. In some cases the advertising occurs as a public service, such as a campaign to make people more aware of the dangers of smoking or alcohol use. In other instances, the purpose of advertising is to gain the interest
and trust of consumers. Advertisers seek to increase interest in buying a product, visiting a place, or using a specific service. Commercial advertising in general is the use of advertising to generate revenue.
One important aspect of commercial advertising is that it creates a demand or a perceived need for something. As soon as the consumer has a reason to want, advertising is there to offer a solution to that need. Advertisements give answers to a consumer’s questions, including where to eat, where to go, or what to buy. Effective advertising works to create a desire while offering an attractive solution.
Not every aspect of commercial advertising relates to fulfilling an immediate need. Advertisers also strive to create name recognition, which is commonly called “branding.” Effective branding means the consumer instantly recognizes the company or the product name and has come to feel positively about it. Companies use advertising in an effort to impress consumers with how happy they will be once they buy the item or use the service offered.
- TV commercials
- web commercials
- promo videos
- viral videos
- teaser videos
- social media videos
- video billboards
- image videos
How 2 Media has the imagination, business insight, and production expertise to transform your ideas into persuasive motion pictures.
Whether you come in with an entire marketing plan or the germ of an idea, the Indigo creative team will collaborate with you to produce a professional, original, and high-quality commercial.
How 2 Media’s world class team of writers, directors, producers, cinematographers, editors, and visual effects artists are eager to serve your commercial production needs. Call us for a consultation and learn what How 2 Media can do for your brand.
Need to produce a persuasive TV commercial, local TV spot, or national advertising campaign?
Give How 2 Media a call at 561-364-2645 or visit our contact page.