Web Videos for Websites and Social Media
Any successful video production strategy demands a well-defined Internet Marketing strategy. How 2 Media has you covered when it comes to all facets of implementing your video onto the world wide web. Social Media leaves a company with many ways to get a message across to people world wide and niche demographics all the same. Our Social Media Department is skilled with coming up with a plan designed for maximum exposure in front of your demographic.
How 2 Media can handle all angles of your branding initiative to implementation and success driven results. With over 10 years of experience on the forefront of the industry, How 2 Media has an unmatched understanding of how the Internet has transformed the way businesses and individuals consume video content. Knowing how your content is going to be viewed—the technical, environmental, and behavioral considerations—has a critical impact on how the video is produced, edited, and optimized.
It must include mobile and tablet deployment as well, since most businesses are now leveraging these devices. Few web video production companies offer our level of sophistication and know-how.
We consider several factors when we embark on any new projects:
• Will these videos be viewed on mobile phones, desk tops, or all devices accordingly?
• Will the plan of implementation be of value to these platforms?
• How will the video on this web platform impact the message we are conveying?
• Will multiple versions need to be created? How many? For which platforms?
• Are the technical considerations, such as the operating systems? Browser types? Device types? Content streaming issues?
• How do we ensure a seamless and smooth viewing experience?
• How do the videos need to be formatted and coded?
• Who is the audience? What is the deployment strategy?
No creative or production decision is made until we determine these factors and fully understand what role the Internet is going to play in the final production.
Viral Videos and how they work
Viral Video is a growing trend: video content that is quickly and immediately accepted and shared by a large population of users. While viral growth cannot always be predicted, How 2 Media has successfully launched videos with viewing records that still stand today.
Gaining this kind of mass popularity can be invaluable to a businesses looking for brand awareness or identity. How 2 Media has come to stand out in the South Florida Market thinking of the best possible environments for a viral video to occur. When it is applicable for the given business goal, we apply the best practices to the development of a video so it is optimal for a viral event.
Social Sharing Platforms Like Facebook LinkedIn Twitter and YouTube
Merging our video development expertise with today’s new social media disciplines is another key differentiator that How 2 Media offers. In an ever-changing world of content consumption, it is critical to understand how your videos will be applicable to sites like Facebook, LinkedIn, YouTube, and Twitter. Our clients see a greater return on investment, knowing that How 2 Media provides a comprehensive understanding of video delivery across all of today’s emerging content platforms.
Measurement and Analytics Analysis
The Internet offers an array of easy to access analytical analysis. Performance analytics offer multiple benefits to our clients, and our fluency with these tools delivers another layer of return on investment:
• Measure spikes in impressions to customer interaction
• Integrate video views toward Google rankings for any initiatives in search engine optimization
• Measure local, regional, national, and international impact of the message you’re conveying
• Measure customer website retention and data of conversions
• Calculate conversion rates related to video views and optimization
• Increased engagement time on corporate websites and exit markups
How 2 Media understands web videos best practices and ensures that your production will be designed to attain maximum ROI across all internet based platforms.
Do you need a video that communicates with the public with the maximum return on investment? Let How 2 Media provide the solution.
Call us at 561-364-2645 or visit our contact page.